WILDE by Oscar, that’s Oscar Cullinan of Oscar Oscar salons fame, has launched in Australia, combining nature and science for a luxe haircare line specifically made for your Australian clients. The range targets hair concerns created by our harsh national climate, solving these problems with quality ingredients for optimal hair health.

Oscar brings three decades of experience to the endeavour, using his knowledge as a salon owner and hairdresser to find the pathway to truly healthy and lustrous hair, especially when counteracting the harsh environmental aggressors of sun and sea. This range came to life when Oscar bought land in Byron Bay, NSW, and utilised the key ingredient from his farm, Hemp Seed, as a vital restorative element, as merged with other necessary natural components such as Kakadu Plum, Wattle Seed and Lemon Myrtle for the magic formula. These ingredients combine to repair damage, increase hair strength, revive protein, build elastin and collagen, protect against UV rays and heat, moisturise dry hair, and improve shine and softness. Importantly WILDE is an Australian made, vegan and cruelty free line.

“The regenerative effects WILDE has on hair is nothing short of incredible. For years I have been working on developing the line, but it wasn’t until experimenting with Hemp Seed oil in hair, that it all came together. It was the silver bullet ingredient I had been looking for,” Oscar said. “WILDE is an ode to nature plus nurture. My passion for the land has given me a true understanding for the power of the plant. I have taken this belief in nature and reverse engineered its potential to create something genuinely beautiful. By adding the power of modern science to the organic strength of nature, these treatments provide stunning results and simply, I am incredibly proud.”

The range has launched with a Kakadu Plum + Hemp Seed Moisture Restore Masque and Wattle Seed + Hemp Seed Protein Revival Masque. The two key treatment masques hydrate, repair and restore moisture, gloss and vitality to dry and damaged strands, and deeply treat hair for restored elasticity, strength, nourishment, smoothness and gloss, respectively. Both products are housed in luxurious packaging and are currently stocked across all 14 Oscar Oscar Salon locations.

Welcome WILDE, the picture of innovative, intelligent, organic hair health, just in time for 2021.

For more information visit www.oscaroscar.com.au