Currently selling fast through Oscar Oscar salons, WILDE by Oscar is high-performance haircare designed with the Australian stylist in mind, while a list of native ingredients grants true results based prescription haircare, writes Cameron Pine.
Made for Australian conditions with native ingredients from Wattle seed to Waratah – understanding the true actives in WILDE by Oscar has become essential to the Oscar Oscar luxury salon teams achieving high-performance in-salon results and sales.
To better equip the Bondi team with product knowledge in a fun environment, on March 21 Adam Mcintosh and Jackie Chan styled a collection of models to demonstrate the signature results. A Kahoot quiz was a fun way to better understand ingredients and general knowledge of the range, while bringing the team closer together through banter and fun. From hard questions with multiple correct answers in some cases, to what key ingredients heroed the entire range, the quiz was a great way to get the staff thinking about the real differences between the products while adding to the visual experience of in-salon education.
“It’s important for our staff to believe in the product’s performance and understand what some of our active ingredients do to repair and style the hair. We are having great success in-salon with the product and these education nights not only showcase the product but the incredible talent of our hairdressers like Jackie Chan and Adam to produce work of a global scale,” said Oscar Cullinan.
“These nights really propel our brand forward so the staff believe in what we’ve spent so long creating that nobody else here in the market has done. We are continuing to invest in education nights and photoshoots for the brand to propel WILDE by Oscar as a leading global brand.”
Where science meets nature, the full suite of products including the recently launched styling series, were used to create an iconic Bridget Bardot look on one of Jackie’s models, as well as natural texture, volume and hold in the other models, including a men’s look using the Styling Clay.
The Waratah ingredient has been especially praised for the incredible body and volume it creates, while the UV Protectant containing Davidson Plum and Hemp Seed achieves incredible lasting structure in the hair, even against the harsh Australian elements and humidity. The true restorative power of Hemp Seed has become a benchmark ingredient across the entire range and something we haven’t yet seen in haircare.
Boasting the highest quality long list of fully organic ingredients targeting hair health with immediate results of silky, smooth shine, many of the WILDE by Oscar products are infused with the incredible power of Hemp Seed Oil and other natural native ingredients such as Kakadu Plum, Wattle Seed, and Lemon Myrtle.
Free of nasties, and with strong sustainability values from recycled paper boxes to the highest achievable recyclable level in bottles and caps for such a luxurious brand, Oscar prides himself on the range being derived of 85 per cent organic ingredients.
“It wasn’t until I became the owner of a large stretch of land near Byron Bay in northern NSW that the puzzle began to fit into place. Taking ingredients from the farm and with the key ingredient, Hemp Seed, I began testing the elements. Once harvesting of the Hemp Seed Oil was perfected, other natural ingredients such as Kakadu Plum, Wattle Seed, and Lemon Myrtle were added to the mix,” Oscar said.
“Hemp Seed Oil has always been a fascination of mine due to its unique properties and its potential benefits for hair health. When combined with other native ingredients, it has resulted in a truly luxurious and effective line of haircare products,” Oscar said.
Now joined by a Protein Revival Shampoo and Conditioner plus a Moisture Revival Shampoo and Conditioner and a new ‘Art Series’ collection of styling – the WILDE story has really taken shape, with a mission to take ‘botanical styling’ to new heights.
For more information visit https://oscaroscar.com.au/wilde-by-oscar/
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