L’Oréal Professionnel loves to reward its fans with prizes and its 2019 competition shows that in extravagant form. Last year, their ‘Drive Your Colour’ campaign, awarded a hairdresser and a client a new car each, as chosen from over 700 salons and 200,000 entries nationally. Now, they have collaborated with iconic Australian jewellery Atelier, Cerrone, to offer one stylist and one consumer the ultimate experience in diamonds by using Smartbond.
The winners (one consumer and one hairdresser) will each receive a trip for two to Sydney, champagne and lunch at an iconic Sydney restaurant (Bondi Icebergs), a private tour of the Cerrone diamond workshop, as well as an enormous $20,000 worth of diamonds. The entire experience is valued at $25,000. Every use of Smartbond during the competition time gains an entry into the competition.
The competition is based around the brand’s premier Smartbond technology, necessary during colour services for better strength and shine in the hair results. The technology works to protect the bonds deep within the hair and strengthen them during technical processes, such as lightening and colouring, resulting in hair that is stronger, feels softer to touch, and looks shinier.
The competition is presented alongside a campaign, where brand muse Ellie Gonsalves was dramatically transformed from a rich copper into icy platinum blonde. The transformation was thanks to, L’Oréal Professionnel Artists, Damien Rinaldo and Adriana Marmino from Boris the Cuttery.
Entries are open as of August 1 and run until October 31 – use Smartbond in this time to have your chance for total and pure luxury, as is the L’Oréal Professionnel way.
For more information visit www.lorealprofessionnel.com.au
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