Two titans of Australian Hair, Yovankia Loria of Yovanka Loria Extentions, and Jaye Edwards of EdwardsAndCo, teamed up to host an exclusive education event at the salon’s Kippax Street, Surry Hills, Sydney space.
The two-day course educated in practical and business elements of the Yovaka Loria hand-tied weft extensions, teaching an audience of qualified professional hairdressers who were chosen through an exclusive application process.
“This was an amazing two days spent with talented stylists who are now certified in the exclusive YL Extensions method,” Yovanka said. “Collaborating with EdwardsAndCo was the evolution of two years of communication with Jaye; finally the timing was right, and it was evident that YL Extensions was able to offer something very unique and different to what is currently on the market – both in product and education.”
The transformative program acts as an intensive, hands-on experience to educate stylists and salons on the YLE world-class application process, allowing salons to upscale their business with this important service option. The YL hand-tied extension system is a game-changing method designed to suit both the hairdresser and client. The system supports natural, healthy hair growth, with minimal points of contact with the natural hair, as complemented by a customised colour service at application.
“Our exclusive education experience dives deep into what is involved in order to take salon businesses and profitability to the next level. We want to inspire hairdressers by sharing the exact steps used to change our industry, one that is setting a new benchmark. We also share marketing strategies and the skills needed to build a business that attracts your dream clientele and everything in-between,” Yovanka said.
Attendees lauded the quality, custom service option and results in further discovering the product through this education.
“Using YLE has been an incredible asset to my salon, delivering more diversity and our clients are loving the hair. Introducing YLE to the salon has been amazing for us as a business – we’ve been able to upswell a new service to clients and sell our clients their dream hair,” said Justine Snelgrove of Hair&Harlow. “Attending the course again was a great refresher for myself and my girls; we picked up little things that we missed and were open to critiques. Anybody who hasn’t looked at YLE before is totally missing out! These extensions are unlike anything I’ve ever tried, ever had in my own hair or ever been able to offer my clients.”
Continuing a professional focus in its global takeover, Yovanka Loria Extensions prioritises luxury, education-driven, professional, quality products, all the way from Australia.
For more information visit www.yovankaloria.com
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