Joico’s new KBOND20 Power Masque from Defy Damage has been launched as the brand’s all-new bond-building treatment that doubles down on technology for five times stronger hair, in just one application as compared to hair damaged during combing or heat styling.
“The 20 in the KBOND20 title represents a combination of 18 amino acids found naturally in hair, plus moringa seed oil, and our protective lipid for improved surface feel,” the brand explained. “This power masque combines the keratin used in K-PAK with the bond-building technology of Defy Damage.” As such, the product pairs well with the Defy Damage Protective Shampoo or K-PAK Reconstructing Shampoo in cleansing care. It also contains SmartRelease technology.
We’re looking at five tantalising benefits of the dynamic new launch.
Strength
This strength building product delivers transformative results in a single treatment, for five times stronger hair.
Hair Repair
The product offers a ground-breaking fusion of Joico’s renowned hair repair expertise and cutting-edge damage control technology as a necessary bond building treatment, which offers the dual benefits of both building and protecting bonds.
Colour Help
The KBOND20 Power Masque allows clients to restore the hair’s natural pH balance for optimal health and vibrancy, all while preserving vibrant hair colour with a revolutionary colour-safe formula.
Condition
The product offers rich hydration, softness, shine and instant detangling to aid even damaged hair.
Ethical
Like all Joico products, the KBOND20 Power Masque is cruelty-free, PETA certified and never tested on animals, aligning with the brand’s commitment to ethical practices.
Embrace the ultimate hair repair and revitalisation with Joico KBOND20 Power Masque – a testament to Joico’s heritage and dedication to pushing the boundaries of haircare technology.
For more information visit www.joico.com.au/hair-care/defy-damage-kbond20-power-masque/ or call Sabre Haircare on 1300 764 437