Canadian styling and haircare brand DesignME have announced Philip Wolff as their Guest Creative Director. Philip will lead educational initiatives and expand brand awareness around the world, utilising his storied experience in the role.
Philip is a prolific hairdresser and educator from Los Angeles, with over 25 years of experience. He started as an apprentice at TONI&GUY as has gone on to major roles in salons in Beverly Hills and Seoul, South Korea, while also being the co-founder of WOLFFBEHR education.
“My role with DesignME is to serve as Guest Creative Director, fully embracing the responsibility of helping everyone feel great about their hair,” Philip said. “I’m thrilled to contribute to educational initiatives, as we embark on a tour across Canada and the USA to connect with stylists to inspire and empower them along the way. Leading the creative direction from the stylist’s chair, I will infuse the brand with my global vision, expertise, and passion – I want to approach hairstyling with vibrancy and innovation.”
Philip is the ideal partner for DesignME, which is anchored by the mantra ‘we design the product, you design the beauty’. The brand works to empower hairdressers and elevate salon solutions. DesignME also ensures a cruelty-free, ethical and vegan approach, with products made from natural ingredients that don’t compromise performance. DesignME is exclusively distributed by Dateline Imports in Australia.
“Philip is known to be one of the greatest cutters in the industry,” said Cynthia Desrochers, Marketing Director at DesignME. “We understand the importance of styling products in achieving the best look after a haircut. We believe Philip will be able to demonstrate, through his talent and creativity, what good products can achieve in any hairstyle and haircut.”
The DesignME brand started with Puff.ME, the first-ever volumising powder to come in a pump applicator and has evolved into a full-line brand with versatile products across volume and texture, hydration and shine, strengthen and protect, curl and definition, style and control, and instant refresh.
Philip’s favourite products in the extensive range span this diverse offering, with the Gloss.ME Hair Serum winning acclaim for weightless hydration and shine. The Hold.ME Hairspray is a key product as a three-way tool with mechanical flexibility, allowing Philip to adjust the strength of the spray with just a slight turn of the nozzle, for what Philip describes as “genius” flexibility. The original PUFF.ME Volumising Powder is another essential favourite.
“I love the DesignME Puff.ME Volumising Powder for the fact that the product is so easy to use and extremely effective. From the delivery system, to application, to end results, it’s unique and one of my absolute favourites to create extra volume and texture in seconds,” Philip shared.
The brand’s Puff.ME Volumising Mousse and Bounce.ME Curl Balm are two other favourites.
“The DesignME Puff.ME Mousse has quickly become my go-to for voluminous and shiny blowouts. I love how this rich creamy foam offers plenty of volume and body, yet leaving the hair with a very pliable and touchable finish,” Philip said. “DesignME Bounce.ME Curl Balm has become my absolute favourite for beautiful natural curls and coils. I love it because it controls frizz effortlessly and provides a beautiful firm curl definition and hold without the crunch.”
We look to forward to the dynamic future of this collaboration.
For more information visit www.datelineimports.com.au