Heiniger’s Swiss machines are a technological stalwart in a myriad of categories, and their hair tool revolution has been taking over Australia since the national launch of their Intergalactic Range. The brand has now also launched the new Tauro model, first introduced at Cosmoprof 2024 in Bologna, Italy, and then in Australia at the first EXPO4BARBERS on the Gold Coast.

“Heiniger’s involvement and presence at EXPO4BARBERS was a testament to our commitment to engaging with the barber and hair community,” shared Heiniger Creative Director Rex Silver. “Our massive nine-metre-long and three-metre-deep interactive stand allowed barbers and stylists to explore and test-drive the complete range of Heiniger products, including the Tauro, on mannequins, and was a resounding success.”

The brand put forward live demonstrations at the stand, as well as main stage show by Rex and Matt Clarke on behalf of the Heiniger creative and education team.

The new Tauro launch is accompanied by the Heiniger ‘24 collection images, which was created across two international cities. In Brisbane, Heiniger Senior Educator Matt Clarke and Videographer and Photographer James Latter led the editorial, while Heiniger Artistic Director Robert Braid led a London shoot with creative direction by Rex, choreography by Dennis French and photography by Liam Oakes, working with a team of 17 models.

“The shoot’s content highlights the effectiveness of Heiniger’s products, focusing on their precision and the ease with which they handle hair cutting, which is demonstrated in the detailed step-by-step series in print media and, of course, available to view on the Heiniger Professionals YouTube channel,” Rex explained.

The images were displayed at EXPO4BARBERS on an ultra-large monitor, showcasing the power of the Heiniger tools. The brand will continue to invest in the industry, with event support including sponsorship in the Australian Hair Industry Awards (Creative) and Australian Modern Modern Barber Awards, as well as Hair Festival 2024. The brand is also expanding into the UK, the US and Europe through targeted product launches, media and social media campaigns and the work of local creative teams who are engaging with the barbering community through ongoing educational and promotional content.

For more information visit www.heiniger.com.au