The best in hair were awarded in September at the Australian Hair Industry Awards (Business), with the awards held at The Star, Gold Coast, on September 24. The awards honoured the country’s leading hairdressers, salons, specialist businesses, educators and professional products across 30 categories. Joico Youthlock Blowout Crème took home a key award as the AHIA Style Hair Product of the Year 2023.
The blow-out crème is formulated with collagen and safeguards hair with luxurious protections that helps reverse the effects of time and ageing on hair. The product provides protection from breakage and hair fall during brushing and blow-drying while delivering youthful body and bounce. It controls frizz and static and provides long lasting results by protecting against humidity whilst strengthening hair. A hero component, collagen, helps lock in shine and hydration while bringing back youthful body and bounce to brittle, dry, unmanageable hair.
“Joico Youthlock Blowout Crème is the perfect example of an industry leading product and will make an excellent ambassador for the awards program this year,” shared Mocha Group Owner and Founder Linda Woodhead. “As with all our 2023 winners, Joico is looked to both nationally and globally as innovators in technique and trend and service. Congratulations on this achievement!”
The AHIAs were created by Mocha Group to highlight business achievement and recognise excellence, with 2023 setting a new category of over 300 entries and 200 finalists across the extensive categories.
Congratulations to Joico on this important recognition.
For more information visit www.joico.com.au