OLAPLEX changed the game when it hit the salon market, and it continues to innovate and capture both clients and professional hairdressers alike. Their latest launch is the N°.9 Bond Protector Nourishing Hair Serum, another range expansion that prioritises hair care and quality in radical style.

The product is an anti-damage hair shield that provides style retention whilst protecting the hair from pollution and heat, two common problems for hair. Whilst heat damage is largely understood within the hair industry, pollution damage is a newer territory.

“Common pollutants can penetrate the hair cuticle causing free radical damage which leads to tangles, static, dryness, breakage, and poor style retention,” the brand explained. “N°.9 pairs OLAPLEX’s Bond Building Technology™ with potent, antioxidant-rich Red Algae Extract that acts as a shield from pollution, heat, and free radicals before they damage hair.”

The product’s weightless formula is scientifically proven to protect the hair from free radical damage (pollutants) for 48 hours and provides heat protection up to 232°C. Visible benefits such as satin shine, style memory, bounce-back curls, anti-tangle properties and anti-static keep the hair in ideal style and condition.

The N°.9 Bond Protector Nourishing Hair Serum can be used by applying a small amount on damp towel dried hair from the ends then to the roots, using more as needed for longer or thicker hair, before styling as usual. It is best utilised as a singular product or in conjunction with the N°.6 Bond Smoother® for frizz control and the No.7 Bonding Oil™ for particularly brilliant shine. The product can be air-dried for a soft texture, blow-dried in for a smoother finish, or diffused for wavy/curly hair styles.

Building on a bona fide dynasty of hair technology, OLAPLEX’s patented technology consists of a single molecule, free of silicones and oils, and the N°.9 Bond Protector Nourishing Hair Serum adds to the renowned suite of products anchored by this hero component. All products are sulfate free, paraben free, phthalate free, colour-safe, vegan and never tested on animals.

Strengthening, protecting and treating hair for true quality and visible, immediate results, OLAPLEX is a cult salon range for a reason. Continue the journey with N°.9.

For more information visit www.thehaircaregroup.com