Joico’s Color Intensity range is a beloved salon hero, known for its dynamic spectrum of bold, brilliant colour that’s earned a reputation and become an institution in the way it enables artistry. We’re taking a closer look at this prolific colour range and what makes it so renowned.

Color Intensity is true to its name, designed with intensely concentrated pigments that offer extreme vibrancy, strong results and colour longevity, lasting more than 20 shampoos. Hair health and quality is also a key focus for Joico and, as such, the Color Intensity range also helps to reconstruct hair with a Quadramine Complex, while naturally conditioning hair with Kukui Nut Oil for smoothness and shine.

The collection acts as a creative palette with intermixable shades that allow for endless artistic possibilities. The savvy application process means different strokes can create different looks. Horizontal slices create maximum colour visibility on the surface, vertical slices ensure minimal bursts of colour, diagonal slices facilitate a visible yet diffused colour effect, mix and match foil placements create dramatic results and a clear mixer ensures the intensity of each shade in the process.

Beyond the creative capabilities, the range ensures ease of use for the professional hairdresser, in an intermixable formula that can be applied straight from the tube or mixed, with no developer required and with a processing time of only 20 minutes.

With dynamic artistic possibilities, care as a focus and efficiency always front of mind, Joico Color Intensity has found a home in salon by always putting the professional hairdresser first. Explore the creative potential with Color Intensity.

Contact 1300 764 437 or visit www.sabrehaircare.com.au for a special Color Intensity Opening Offer.