The Unwritten app for independent hairdressers helps ‘Indies’ with many things, and retail sales and wholesale purchases are top of the list. The app has its own product ecosystem and partners with a myriad of brands that enable independent hairdressers to make money off the clock.

“We have a dedicated Unwritten branded high performance hair care range available only in the Unwritten ecosystem, so that indies get a cut from every sale, regardless of when or where their customers buy the product,” said Rob Aubin, director of Unwritten. “Indies can also purchase and sell leading pro brands wholesale like O&M, K18, La Biosthetique, Foil Me, De Lorenzo, Showpony, Great Lengths and Cezanne – with no minimum order and competitive pricing. For all the brands in the app, Indies can add products to their service bill, and in one transaction sell a product to their customer that they don’t even have. There is no need to hold stock, we fulfil it for them.”

“Forget heading to the wholesaler, forget holding stock and packing orders yourself. We help Indies be most efficient with their service business but help them to be able to scale their retail business. Indies can sell products via social media with great content they produce without ever having to buy stock, and pick, pack and send it,” he added. “Our wholesale shop in the app enables indies to purchase from over 100 products from 10 leading brands so far, shipped to their door with one shipping fee, there are no minimum order quantities and the pricing is very competitive. This saves a massive amount of time and effort and can be done in a few clicks.”

The app goes beyond product to help Indies at every turn, having launched to overwhelming acclaim in helping an otherwise underserved community.

“Put simply, we help Indies to save time and make money,” Rob shared. “We enable Indie hairdressers to operate their business from one app, including standard business app features like appointments, online bookings, customer records and POS and payments,” Rob shared. “It’s also free! Our business model is more akin to a product supply business, so we make money through facilitating product purchases and sales. We only win when indies are successful – that’s why it’s so core to us to be focussed on Indies’ success.”

We spoke to independent hairdresser Leah Iimmel about her experience with the Unwritten App.

How does the Unwritten help your business as an independent hairdresser?

I’d say the best thing while I’ve been using Unwritten is the easy access to multiple services within the app – ordering, online booking management, stock management, orders  – everything! I know that I’m not missing anything because it’s all in the one place, so it makes navigating my new business a lot easier. I can now focus on clients, knowing all the background business stuff is taken care of.

How is your wholesale transaction process unique as an independent hairdresser?

Being an independent hairdresser, I don’t have the same buying power as the big salons when it comes to buying stock for my clients. Many professional brands that I’d love to use can sometimes make it difficult to have an opening order. However, with Unwritten, I have access to all the brands I want, with no minimum product order! It’s a huge competitive advantage being able to use the same brands as the big salons. Plus, I can order from multiple brands and receive it all within the same order – so even deliveries are much easier to coordinate this way.

How does the Unwritten app help your wholesale transactions?

Unwritten has allowed me access to a huge range of wholesale products within the store, so I have the convenience of completing my stock order in one place, any time of day. My schedule is very flexible, and can look different week to week, so being able to grab my phone and complete an order whenever I like is a big advantage to keeping a healthy work schedule.

How does the Unwritten app help you with your business efficiency in the backend?

Being my first business, it’s quite intimidating trying to make sure you’re not missing out on any backend details – knowing that everything I need is integrated in the app is a big relief and I have a great overview of what I need to focus on.

What other features help your business?

I love being able to send clients product recommendations as an SMS directly from the app, it makes it so much easier! Also, the huge range of products from the Unwritten store is a big advantage for my clients wide range of hair care needs.

Would you recommend the Unwritten app to other independent hairdressers and why? 

Absolutely! Especially if you are a new Indie hairdresser! This is my first year as an Indie hairdresser, and Unwritten has made the jump to managing my business that much easier. It’s more than just a POS and appointment booking, it’s everything you need to go solo! 

For more information visit https://pro.unwritten.hair/wholesale-but-make-it-flexible/