The Unwritten app for ‘Indie’ hairdressers helps them in every facet of their business – from features that range from appointments to online bookings, customer records and payments, to wholesale opportunities and even its own dedicated range and product ecosystem, so independent hairdressers can make money off the clock.
“We have a dedicated Unwritten branded high performance hair care range available only in the Unwritten ecosystem, so that Indies get a cut from every sale, regardless of when or where their customers buy the product,” explained Rob Aubin, director of Unwritten. “Forget heading to the wholesaler, forget holding stock and packing orders yourself. We help Indies be most efficient with their service business, but help them to be able to scale their retail business. Indies can sell products via social media with great content they produce without ever having to buy stock, and pick, pack and send it.”
The app also partners with brands like O&M, K18, La Biosthetique, Foil Me, De Lorenzo, Showpony, Great Lengths and Cezanne, so that Indies can sell products to clients that are sent to them directly, with quality and varied retail options in over 100 products available at their fingertips.
“There are no minimum order quantities and the pricing is very competitive. This saves a massive amount of time and effort and can be done in a few clicks,” Rob shared.
The app is elevating the Indie industry more broadly, by working with industry bodies to highlight this field and change its perception. Unwritten also has a dedicated Australian based Success Manager to support Indies as they get started, with the app launching to acclaim and demand as it trailblazes in this field.
We spoke to industry icon and Indie hairdresser Paula Hibbard about how the app helps her business.
How does the Unwritten help your business as an independent hairdresser?
Unwritten has provided me with the capability to seamlessly deliver exceptional service to my clientele, whether in-person or remotely. The app’s features empower me to efficiently manage appointments, facilitate transactions, and oversee product ordering, all through the convenience of my phone. This versatility has proven invaluable, affording me the flexibility to conduct business operations with ease and precision from any location at any time.
Other features of the app that have been fabulous include paperless client information storage, automated appointment reminders and stock management and ordering all in one place.
How have clients responded to the complementary product range?
My clients love it, especially being able to tap and go and order product themselves when they need it!
How do these products allow you to elevate your retail income?
The products have elevated my retail income because, before Unwritten, I would direct my clients to other websites with my recommendations for their hair care regime.
How has this other cash revenue stream helped your business?
The most significant advantage for me, as an Indie bridal artist, has been the ability to seamlessly integrate client consultations into the hairstyling process during weddings or events. This opportunity allows me to engage with clients about their hair needs and preferences and I can promptly share a personalised link to my shop, recommending specific products and treatments tailored to enhance the luxuriousness of their locks. This integration elevates the client experience and further solidifying my reputation for excellence in the industry.
Would you recommend the Unwritten app to other independent hairdressers and why?
I wholeheartedly endorse the Unwritten app for its easy functionality and invaluable support it offers to independent professionals. The app serves as an indispensable tool for maintaining meticulous oversight of one’s business operations, addressing aspects that Indies may overlook. It is user-friendly and great in app tools that make it a standout choice for enhancing efficiency and productivity in the realm of the Indie world.
For more information visit https://pro.unwritten.hair/flexible-haircare/