Australian Fashion Week (AAFW) took place from May 15 to 19 at Carriage works, and with Redken back again as the Official Hair Sponsor of the event. In addition, the brand has collaborated with actor and Australian Fashion Week Ambassador, Josh Heuston, furthering their extensive reputation in session, editorial and celebrity style.

Josh has risen to prominence with a breakout role in Netflix’s Heartbreak High, and will also appear in the HBO Max TV prequel series Dune: The Sisterhood. Josh has a loyal following as a fashion icon and social media influencer.

This relationship extends Redken’s long-time connection to AAFW, with Redken Hair Directors, Richard Kavanagh, Diane Giorgievski, Kristy Hodgson and Justin Pace leading the way backstage. These talented and experienced hairdressers are pioneers in hair fashion, runway work, campaigns, celebrity style, education, events and so much more, putting AAFW’s hair direction in the most capable hands.

“We’re thrilled to be continuing Redken’s relationship with Afterpay Australian Fashion Week as the Official Hair Sponsor, and working with Josh whose star quality is undeniable. Josh is at the forefront of beauty, fashion and social media, and personifies Redken’s unapologetic pursuit of innovation and excellence,” shared Mark Thompson, National Education Manager at Redken before AAFW. “We have such a strong team of hair gurus who inspire and educate their teams of emerging experts every day, so I’m looking forward to seeing the team’s backstage creations come to fruition on the runway.”

The Redken team drove hair trends from the runway, and the brand also ensured the return of the popular Redken Room, where anyone can book a free one-on-one session with a Redken hair expert for a complete style or express touch up before heading runway-side.

“I’m so excited to be a part of Redken’s inner circle for Afterpay Australian Fashion Week,” Josh said before the event. “I’ve always loved expressing myself through fashion and beauty and I love Redken’s old-meets-new approach. I’ll be embracing the hair trends on the runway this year and maintaining them at the Redken Room across the week to stay Redken Ready.”

For more information visit www.redken.com.au