Redken’s Shades EQ and Color Gels Oils have teamed up as colour’s Perfect Pair, and colourists nation-wide are loving the results.
The demi-permanent nature of Shades EQ allows for endless creativity and customisation, while Color Gels Oils provides vibrant, long-lasting colour. Colourists can personalise and tailor these formulas for multi-dimensional hair colour in the salon, whether to enhance natural colour, add depth and dimension, offer exceptional coverage or transform hair.
We spoke to Sara Briscoe, educator and team leader of Roca Verde Hair Studio, about the power of this technology.
“The technology prioritises the health and integrity of the guest’s hair,” she explained. “I love the fact that these technologies are ammonia free, being in an ocean loving community, the shine and nourishment that these new technologies provide for our guests are unparalleled, so we’re not just providing colour but a nourishing and luxurious experience.”
“Our guests adore that when they leave from a colour service they notice immediate shine and luminosity, not to mention the vibrant and dimensional colour that I’m able to deliver with these products,” she added. “Our guests also really appreciate this colour range being ammonia free.”
Shades EQ offers a gentle ammonia free formula that offers versatile application as a gloss, toner or colour refresher and mixed with other shades for endless colour possibilities. Clients can expect long lasting shine, while also delivering condition and elevating scalp health. Hairdressers can use it as a tool for colour correction, in order to neutralise unwanted tones or add additional depth and dimension.
“I love how the Shades EQ colours are ammonia free because it’s beautiful and gentle on the scalp,” Sara shared. “I also love that I can use it on so many different colouring techniques like refreshing, blending grey and low lighting, but the major wow factor for me is the shine, its incomparable.”
The brand’s Color Gels Oils is a permanent hair colour line that offers rich, vibrant shades in an oil delivery system. The formula offers long-lasting results, maximum penetration, nourishment, condition, softness and shine. The collection has a wide range of fade-resistant shades that span from vibrant to classic and natural, as well as exceptional grey coverage.
“I love how rich the colour results are and the enhanced depth that they deliver,” she shared. “Not having to add a base shade and still getting full saturation of the colour tone is such an efficient and consistent way to colour, and the fact that they’re ammonia free is so desirable for my guests. It’s 70 per cent more shine, 100 per cent grey coverage and has apricot oil for smoother hair.”
Sara appreciates teaming the products up for that essential 100 per cent grey coverage, combined with the renowned Shades EQ shine.
“As a colour specialist I love working with shades and the gels as a duo,” she said. “The wide range of colour in Shades EQ is like working with an artist’s palette. The options are endless when it comes to colour choice.”
For more information visit www.redken.com.au