43 shades of natural looking colour comes courtesy of Schwarzkopf Professional’s new vegan IGORA ZERO AMM, a healthy approach to trending hues that appeals to an ever-growing cohort of conscious consumers.
Schwarzkopf Professional’s latest innovation, IGORA ZERO AMM, is set to change your salon’s colour repertoire. The vegan formula, which is enriched with Phytolipid Technology and is free of ammonia and ammonia odour, creates natural looking hues, true-to-tone results and 100 per cent white hair coverage. Think of it as your reliable colour tool, just like the rest of the IGORA family, minus the ammonia.
All formulations are vegan, silicone-free and without added fragrance, ensuring a pleasant colour experience, and catering to conscious consumers seeking healthier products. Beyond ecological formulas, the product is housed in sustainable packaging, with 100 per cent recycled aluminium tubes, 100 per cent recycled plastic caps and minimum 92 per cent recycled paper for the folding box.
Key benefits include the power of ammonia-free permanent hair colouration that, with a combination of specific pigment mixes and micronised oils, maximises the experience of ammonia-free colouration. New services come in the form of Classic, Refresh and Blonde Refinement to harness the power of this natural technology, with the advantage of even pigment penetration from root to tip.
“This is a truly wonderful product. I love the assortment, especially the more natural-feeling hue some of the shades create. It’s amazing for any client,” shared Lesley Jennison, Schwarzkopf Professional Global Ambassador.
The micronised oils are comprised of grape seed oil and apricot kernel oil for improved colour performance and long-lasting results, while also increasing diffusion efficacy to actively push pigments into the hair. Omega 9 unsaturated fatty acids envelop the hair in these oils to support the moisture balance inside, also sealing the cuticle for optimal care. Clients can expect a delicate but intense permanent colour result that lasts.
The launch also ensures improved colour direction, coverage and neutralisation, while additionally offering up to three levels of lift in an improved highlift colour performance. The technology can be used with existing IGORA ROYAL Oil Developers with no extra developer required, and there are flexible service opportunities within a concise assortment. Your salon can offer 100 per cent ammonia free dual application from roots to ends by combining IGORA ZERO AMM and IGORA VIBRANCE. Clients can choose between IGORA ROYAL, IRGORA VIBRANCE, and IGORA ZERO AMM for colour longevity, vibrancy, low maintenance hair, low commitment, low damage, natural looking tones or a natural experience as necessary.
Within this colour launch, which includes 12 new shades, the Schwarzkopf Professional creative team is innovating across the artistic spectrum. Trending hues such as Muted Bronze and Muted Golds are inspiring artists across the international industry. Muted Bronze utilises a placement technique that elevates dual application and white coverage colour services, where colour is applied globally to the regrowth before three different tones are layered through the ends, creating a shimmer-like effect. Muted Golds create highs and lows emphasising the texture of the haircut, while the hues traverse vibrant and neutral options across the range.
Schwarzkopf Professional is committed to delivering products with 100 per cent performance, as available in over 120 countries. Supporting professional colourists with technologies, creative options and portfolios that enable the businesses and craft of hairdressing, IGORA ZERO AMM is the latest savvy, conscious addition to the fold.
For more information visit www.schwarzkopf-professional.com/au