An all-new luxe range of care products is making its way to your shelves, expanding on the lauded SO MAGIC Styling Treatment and adding a Shampoo and Conditioner that now comprise a must-have trio, thanks to RPR Hair Care.
The beloved professional SO MAGIC Styling Treatment is already a salon favourite, and the SO MAGIC Shampoo and Conditioner will add to that legacy for silky smooth, glossy hair and perfect blow-dries. The new products offer lightweight yet nourishing care that smooths, protects and adds shine.
Importantly, the products are totally vegan and made from Australian native plant extracts. They’re also sulphate, paraben, silicone and cruelty free, and anti-pollution.
“We have listened to the positive feedback from our salon partners and created this magical trio that is sure to please,” said brand owner Andrew Ganim. “The SO MAGIC Styling Treatment has become one of our most popular products since its launch a few years ago. Hairdressers love its trusted performance in creating the perfect blow wave.”
The trio of products are perfect for stylists or consumers who want to create sleek Hollywood glam waves, or a textured but frizz-free bounce, ensuring versatile styling options with smooth, strong results.
The shampoo and conditioner gently cleanse, hydrate and repair the hair while the styling treatment delivers body, shine and hold. It’s also all finished with an intoxicating fragrance.
The benefits are endless as the trio fight frizz and humidity, ensure hold, seal the cuticle, offer colour protection and can give volume. Additionally, the products detangle the hair, reduce blow drying time, protect from UV damage and thermal styling, improve elasticity, even porous hair, prevent split ends and reduce hair breakage.
The products are ideal for all hair types as they nourish curly hair and define curls, retain moisture, repair dry and damaged hair and can be used perfectly with hair extensions. The tools soothe dry scalp, protect against saltwater and chlorine, reconstruct and strengthen hair, restore lustre and are anti-static.
“Inspired by Australia’s abundance of health-giving botanicals, we have enriched the products with Australian Caviar Lime and an Elixir of Plant Oils and Butters,” shared Rebecca Ganim, co-owner of RPR Hair Care. “The delicious blend works at every level to repair, smooth and stimulate healthy hair growth. Blow drying and styling will be frizz-free with body, bounce and shine.”
RPR Hair Care has supplied hairdressers with luxury, professional, botanically inspired products for decades, with its roots as an Australian family business that works closely with salons and partners to offer training, support and true quality for total success. The Special Introductory Trio Pack that expands on SO MAGIC is the latest innovative option to bolster salons, with a competitive RRP of $69.95.
Discover the new products today.
For more information contact you RPR at sales@rprhaircare.com.au, call 03 9556 0900 or visit www.rprhaircare.com.au