Innovative colour technology for your transformation-ready clients is the ideal way to put dollars in your cash register, and new service options make upselling easier than ever. Wella’s SHINEFINITY long-lasting colour glaze launched in October as the perfect way to introduce new clients to colour or elevate existing colour clients’ offering so that they visit more often and spend more when they do, and new shades are extending these revenue opportunities even further.

SHINEFINITY is the brand’s innovative demi-permanent line that boasts true-to-tone colour with zero lift, zero damage, long-lasting colour glaze and tangible shine. Five service opportunities help the salon’s bottom line, while offering top-tier results that keep your clients content and coming back to the salon. Five newly launched natural hues have extended the total range to 37 shades.

The colour technology is designed for all hair types and textures and has been consciously formulated without ammonia, silicones, drying alcohols, animal-derived ingredients or parabens in a revolutionary clean formula. The product’s pH balanced technology smooths the cuticles for healthy-looking shine and hair that feels like silk.

The formula was created in order to control the pH level throughout the colouring process, which results in reliable, true-to-tone colour and effective results. The technology caters to demand for polished, healthy-looking hair with an approach that fuses long-lasting multi-dimensional colour transformation with shiny, translucent glazed finishes that achieve this sought-after level of gloss.

The technology was co-created by Wella Professionals Brand Ambassador and glaze queen, Patricia Nikole. Nikole is renowned as a glossing expert and a pioneer in hair painting trends and beautifully crafted techniques. She’s also a beloved and well-respected social media star, with more than one million Instagram followers on her @PaintedHair account.

The shade range incorporates a myriad of modern tones divided into four categories of warm tones, natural tones, cool tones and booster tones. It also includes a clear crystal glaze to dilute shades or to be used alone. The versatile tone options allow for maximised glazing possibilities.

The SHINEFINITY range offers five salon services to add to your menu. The original SHINEFINITY service is the classic pathway to a refreshed, translucent tint. The Speed Glaze is quick but versatile service option, which is ideal for in-between colour appointments to adjust or enhance blonde hair at the basin. The Corrective Glaze moderates uneven tones or darkens without prefilling. The Balancing Glaze is for the mid lengths and ends of the hair, and the Shimmer Melt Glaze complements balayage and creates a gradient melting effect with a seamless blend and a multidimensional result.

Elevate your salon menu, expand your revenue opportunities, make use of bold colour technology and cater to your clients’ transformation needs with Wella SHINEFINITY.

For more information visit www.wella.com/professional/en-AU