Sam Overton is an industry-renowned name, with extensive experience as an iconic hairdresser, educator and creative director in our community and an incomparable amount of expertise that he has leveraged into his own haircare and styling brand. UEW is the culmination of Sam’s many years of wisdom and research, filling gaps in the market that call for luxury, affordable products that care for the planet and truly repair hair, while also offering the client and the hairdresser total peace of mind.

Not convinced? Read on for the 7 reasons you need to discover this brand and pull it onto your shelves, like, yesterday.

1. It’s Australian owned and made

You know what you’re getting with UEW, as Sam sources and makes the products, offering complete accountability, with the whole process happening right here on our shores. Salons can also easily order online, with free shipping included and all orders going through Sam himself and giving salons a very transparent point of reference.

“I could have gone to a supplier and had them create formulas for me but then I felt it wasn’t mine. I was just putting a label on someone else’s product,” Sam said.

Supporting Aussie businesses and trusting in the total quality that comes from personally-run, locally made products? Tick! Add to that the personalised, local mindset of a brand that caters to your Australian clients, with the Beach Texture product an obvious best-seller.

2. It’s affordable

The main ethos of UEW has always been to bridge the gap between affordability and luxury haircare. “Sexy, simple, effortless hair, without breaking the bank, that’s what UEW has always been about to me,” Sam said.

The products retail for around $20, and the generous price point tends to mean clients buy more – you’re welcome.

3. It’s High Quality

Being behind the brand in every respect, Sam can vouch for its quality and the value of the products. High quality ingredients in large proportions, such as the use of walnut, set the brand apart. The boxes offer the ingredient lists in their entirety so salons and consumers have total clarity with the products.

4. They’re made for salons by an experienced hairdresser

Sam’s incomparable industry and salon know-how gave him the ideal vantage point to create the smart range, which offers salons exactly what he saw them need throughout his career and research, and no unnecessary products. Sam’s vast level of skills makes him the ideal product formulator, researcher, sales person and even photographer, shooting his own campaigns, to truly inspire and embolden hairdressers.

“I’m currently in around 40 salons and all my stockists are loving having an alternative brand or a second brand that is an easy sell mostly because it looks good and the price is reasonable,” Sam said. “I feel there are a lot of salon owners who want to control what’s on their shelf and something that sells, without having too many products that don’t, so I’ve designed a styling range to deliver something for everyone and nothing unnecessary.”

There are currently 10 products in the range including a signature UEW branded wide tooth comb – all encased in a minimalist white box. Beach Texture, Primer Step 1, Big Volume, Tame Control, Clean Dry Shampoo, Fat Dust, Shape Texture Gum, Help Treatment and Matte Hold Clay provide the full portfolio.

5. It’s Reparative

A major feature of the brand is its reparative quality, with the styling products that make up the majority of the product line having qualities that restore and benefit hair. As Sam sees it, they’re in the hair for even longer than care products, and should also have a positive affect on the quality of hair.

6. It’s Ethical

The brand is 100 per cent cruelty free and registered with PETA, so you can have a fully clear conscience when using it. It sources the highest quality cruelty-free ingredients to appeal to hairdressers and consumers while never sacrificing its ethics in the process.

7. It’s For Everyone

Your total client list will love the range, which offers simple, monochromatic, luxe packaging and a unisex appeal. Scents of ginger and lily speak to all consumers, and Sam lists the prospective client base as ‘real people’, beyond any specific gender or age. This approachability means all of your clients will reach for it on shelf, and everyone becomes a prospective paying customer.

Created for hairdressers to both utilise and offer to clients as the ideal style and care products, and made by a hairdresser who’s name you definitely know, UEW cuts out all the noise and delivers exactly what you need in a simple, innovative, ethical way. It’s time to fall in love with the brand.