In today’s modern age of pollution and environmental aggressors, our hair needs to fight harder to be better and, thankfully, bold new technologies are shaping the future of haircare and the industry at large to make that possible. Revlon Professional’s new Magn±t™ range, is a pioneer in this field, both in salon and at home. We spoke to prolific hairdresser, session stylist and product creator Alan Buki about how Magn±t™ is changing the game.
Alan Buki’s storied hair career wouldn’t be possible without certain formulas and technologies. Being allergic to ammonia, clean hair solutions were the only option to ensure a flourishing career and he’s always on the hunt for the products that cater to these needs. In this pursuit, he created his own haircare line, O&M, which spoke to these values, then going further to make healthy hair a passion.
“Looking forwards throughout my hairdressing career, which I’m absolutely in love with, I always had to stay clean, so to speak, free from ammonia especially,” he said. “Moving down the path, I decided that going clean was my best option, so I removed all heavy chemicals or all carcinogenic type ingredients from the world around me. My salon is 100 per cent ammonia-free, sulphate-free and paraben-free all throughout our colour systems and all of our styling products.”
“What we noticed was, of course, a lot of clients that come to the salon today are allergic to chemicals because more and more people become allergic these days,” he continued. “They’re finding mainstream products are more sensitive on their scalps. With all the knowledge that our clients have, they’re looking for what the next step is.”
Enter Revlon Professional’s all-new Magn±t™, made with top-tier research and design to cater to these needs for haircare that truly makes sense in 2019.
“The reason why it’s called Magn±t™ is because inside the bottle are positive ions. All pollution, whether it’s mercury, whether it’s cigarette smoke, whether it’s car smoke, anything is a negative ion,” Alan explained. “Positive ions attach themselves to negative ions, wrap themselves up and wash off the hair down the drain. So just like a magnet, positive and negative attract, hence the name.”
“Using Magn±t™, what we found was that as well as being a clean salon and having no heavy chemicals, the service starts to remove pollution from hair and from water and from the environment around us. So when I say pollution, a lot of clients especially talk about mercury poisoning, metal poisoning, colour on the hair changing due to copper pipes, chlorine, all these sorts of things are basically negative. The Magn±t™ treatment is able to take these out of the hair and allow the hair to be pollutant-free. So now what we have is a salon that is free from all heavy chemicals but also eradicating all pollution from services.”
The service isn’t just a necessity in 2019 due to the nature of 21st century pollution, it also speaks to a clientele who are educated, informed and tapped into online intel that means they know what’s available for their hair and what it requires. Clients who try the service and products are amazed by the result, citing the fact that it helps their colour with any colour brand, and gives a more vibrant look and clean feel to the hair.
“There’s so much knowledge that’s out there on the internet today and clients are coming to the salon today and telling us what they want or what they think they want in regards to chemicals and ingredients,” Alan confirmed. “What I find really interesting is that products have definitely become a lot softer and more gentle on hair and better for the hair. However, what’s really interesting is, it still takes a hairdresser to be hands-on, which I think is really beautiful. It’s one of the only jobs in the world where you’re still hands-on with your client and in their personal space.”
Moving into summer, especially the hot and poolside set summers we have here in Australia, the service is a must-have, mitigating the negative effects of chlorine on blonde colour and maintaining these hues all season long. As Alan explains, chlorine is just one often daily aggressor that makes this technology worthwhile.
“You can use it in colour or by itself treatment,” he said of the in-salon technology. “Then when it comes to the take-home product, anyone who swims in chlorine, anyone who has copper in their pipes, anyone who’s going traveling to Europe where the water is harder or anyone who uses blue water could use it, all these sort of factors influence hair colour. They either make hair colour dull or feel flat and limp, or prevent total grey coverage.”
Magn±t™ puts a stop to these very real and constant colour and haircare concerns, working within scientific methods to become a 2019 necessity and a game changer in the future of hair technology.
For more information visit www.revlonprofessional.com