Staying competitive in the salon business field means keeping up to date when it comes to education in trends, techniques, skills and business savvy – and you can explore all these facets and more at Hair Expo 2018. The event will offer a slew of education agendas that can help salon owners, students and stylists maximise their skills and catapult their businesses.
Much of the education speaks to key consumer and business trends. For example, a 2017 IBISWorld report on Hairdressing and Beauty Services in Australia said that a greater emphasis on premium services, product sales and social media is necessary to improve your business, and these facets are on display through the event education agenda.
The curated program provides a dynamic line-up of speakers, and a particularly tantalising business education agenda alongside artistic education. Educators such as Julie Piantadosi, who teaches professional sales, communication and more, and Kylie Lewis, who focuses specifically on social media success and Instagram strategies for businesses, make the trip worthwhile.
“Nothing compares to live education,” Julie shared. “You can watch anything you like online but being part of live education is where the real magic happens. These business sessions and workshops at Hair Expo will bring the best of the best in the industry together, under one roof. What an opportunity to learn and be empowered. Education is a vital aspect to becoming the best you can possibly be!”
Other courses include retail training for salon teams with Cherie Stokic, business operations for sole operators and freelancers, as well as tips to combat stress and loneliness as a solo entrepreneur with Lisa Conway, and a trichology seminar focused on hair loss and scalp disorders with Megan Yabsley.
Faye-Murray, Brodie-Lee Stubbins and Steve Callus will form a must-see panel to discuss the secrets to successful business, speaking about topics such as retaining clients, successful marketing, finding and keeping great staff and other financial elements. The Australian Hairdressing Council will also host an informative session on retaining young talent and reversing worrying statistics that see young hairdressers leave the industry. Additionally, Bernadette Beswick will host a session on elevating profit through passion and performance.
“Education is the key to achieving all goals,” she said. “Exceptional hairdressers are pumped with passion, driven with determination, and can identify education as the TRUE pathway to a thriving business.”
Each session is available via individual tickets priced between $99 to $169, and a full business pass for $369 gives you access to everything so you can pick and choose exactly what works for you, as well as including a three-day expo floor pass as well.
Make the Queen’s Birthday Long Weekend three days that will truly elevate your career and change your life. Invest in your education and your business will thank you.
For more information visit hairexpoaustralia.com