Keratin Complex are barrelling into 2020 at frenetic speed, with a new philosophy that consolidates their beloved range, bold product launches and continued must-have salon services that set them apart.
The newly revealed Keratin Complex philosophy complements the range in its ethos and aesthetic, speaking to the simplicity and clarity the range evokes, as channelled in their clean, crisp packaging.
“Imagine if you had more time to do you. Maybe it’s an extra hour at the gym, a play date with your kids, or that rare moment to take a step back and just breathe,” the statement reads. “At Keratin Complex, we define a great hair day as one that gives you back your time. We believe hair should emulate your individuality — powerful, healthy, beautiful and youthful looking without the frizz. Hair that behaves better is easier to style — and that means a little extra time to spend on you.”
This mantra continues throughout the statement, describing the brand’s twelve year history and work in merging keratin science with the brand’s unique signature keratin, for radiant, healthy hair. The products fight frizz, damage and age.
“Our complete system of hair care products is designed to work together, so you can enjoy beautiful hair from the moment you get up to the time you go to sleep,” the statement continues. “Learn how to customise your haircare regimen with our innovative in-salon keratin treatment (Keratin Complex Personalized Blow Out Same Day Keratin Treatment) and our keratin-enhanced at-home products. Remember, we are all unique and individual. Embrace who you are and rock healthier, smoother, shinier and more beautiful hair every day!”
This statement clarifies the bold persona of the range for your clients, as supported by their product and service offerings. Also in 2019, Keratin Complex is launching a new blow-dry aid Keratin Complex Keratin Obsessed Multi-Benefit Treatment Spray in Australia. The product is formulated with Keratin Complex’s proprietary keratin to deliver a silky-smooth, frizz-free blow out in the salon or to offer to your clients as a retail option.
Beyond these new launches, the brand continues to enthral clients with their hero in-salon service, the Keratin Complex Personalized Out Same Day Keratin Treatment. The one-of-a-kind tailored treatment allows clients to straighten hair for up to three months, or just reduce frizz, in a service that uniquely specialises on texture.
It’s been a big year for Keratin Complex and 2020 promises even more in store for this dynamic brand. Don’t miss out on new launches, initiatives and services from Keratin Complex.
For more information visit www.datelinecity.com