The golden age of film was set upon the silver screen, and this sense of elegance translates to the haircare set titled for this concept. Natural Look Silver Screen is offering a new campaign, updated products and bold technology to evoke the old Hollywood glamour intertwined in bombshell blondes.
As hairdressers, we know that blonde is timeless, multi-faceted and forever innovating, with building and developing product ranges that make Marilyn Monroe level blondes an expectation – even with no filter.
Natural Look Silver Screen boasts new updates to stay ahead of the blonde game, with a new campaign launching early 2020 and a refresh to their Shampoo and Conditioner, with newly launched sizes and packaging. From 250ml bottles, the Ice Blonde Shampoo will be available in a 375ml bottle and the Ice Blonde Conditioner will be available in a 300ml tube. The new efficient conditioner tube is already available as a component of the brand’s 2019 Natural Look Christmas Gifts.
The impressive range is enhanced with blue and violet pigment that neutralise and counteract yellow and brassy tones, brightening blonde hair and adding tone to grey and white hair. With high quality ingredients, the range is enriched with Wheat Amino Acids, focusing on healthy hair and the environment with no parabens, no petroleum based products and no ingredients that may harm or deplete the planet’s natural environment. The products are vegan friendly, cruelty free and, importantly, Australian made.
In terms of rich colour, the products contain strong pigments, requiring just a little bit of product for visible and instant results from the first application. These strong hues don’t detract from the hair quality, adding moisture back into the hair and providing a protective barrier against environmental and thermal damage.
In the era of the silver screen, blondes had more fun and, right into 2020, they’re still living that mantra. Ensure your clients can achieve and maintain healthy, vibrant, strong blondes to live there best blonde life, now and always.
For more information visit www.artav.com.au