Innovation is at the core of Revlon Professional’s Eksperience Booster Dose System. With salons fully re-opening into the heart of winter, clients are looking for two things – moisture and rejuvenation for cold, dehydrated tresses and some pampering and relaxation after a long lockdown period. Revlon Professional’s Eksperience Booster Dose System and unique Thalassotherapy hair spa service offer both of these necessities in droves.
The range of salon-exclusive treatments complement the Eksperience line of comprehensive products, offering instant results and making the shift from a salon service into a transformative, personalised ritual, which all perfectly suits the Eksperience approach to haircare. From a quality and experience standpoint, it also looms as the ideal salon upsell.
“The Eksperience range has opened up a more luxurious, personalised and prescriptive salon experience for our clients,” explained Rhiannon Dimaria, Revlon Professional’s blonde ambassador, who works as a freelance hairdresser in a share space salon called Artelier, and who is pioneering the service. “Clients love the results! The softness and shine that you get from all of the formulas is instant and lasts a few shampoos. They have ‘salon-feel’ hair weeks after they have left the salon.”
The in-salon collection is comprised of four tailored Booster Dose formulas. Each formula contains specific algae extracts combined with an exclusive Aquamaris Complex, which is a blend of sea spring water that is rich in trace elements and marine ingredients that are essential for hair health and wellness. This is mixed with a unique Universal Gel Base of moisturising and conditioning properties that creates a luxe blend to truly take the service to the next level.
“The clients love the smell and the instant soft feeling on their hair. They love the total experience at the basin, from massage through to the hot towels,” said Sanja Scher of Chiseled hair, a holistic, distinctive space, which is also a national lead for these products and services. “My favourite part is the smell, it’s fresh and light. I also love the way you can instantly feel the difference in the hair.”
The service is tailored to suit your clients’ specific needs. The collection is comprised of a Colour and Shine category, which adds moisture and manageability as well as its titular qualities, and Anti-Frizz, offering control and creating a film on the hair fibre that facilitates hydration, smoothness and shine.
The Strengthening Booster Dose protects the hair, decreases the risk of breakage, reduces split ends and reconstructs weakened hair, while the Volumizing product adds body, but not weight. The Eksperience Universal Gel Base uses specific emulsifiers and conditioning agents as a rich cream-gel emulsion that pairs with the personalised booster for premium results.
“I love the fact that it is a deeply personalised service that adds an extra layer of professionalism and the edge that makes you stand out as a stylist,” Rhiannon said. “The custom mixing, measuring and texture of the product that make the service feel super luscious and personalised before you even apply the product. The client feels super spoilt and relaxed, which makes me happy!”
“Having a basin ritual that works on a molecular level means we can revive even the most tortured locks, transforming them into radiant naturally healthy hair,” she continued. “Revlon Professional Booster treatments offer different options to target different concerns and requirements. Shine, Volume or Anti-Frizz are some of the concerns that can be solved when combined with the Universal gel base that is super light, yet so moisturising, which allows us as stylists to cater to all hair types.”
“The reason the Eksperience in salon service works for us is that we can customise it to our clients. We can personalise the treatment depending on the clients hair type and treat multiple problems in one go,” Sanja agreed.
The formulations are built using unique sea algae ingredients, mixed using fresh products directly in the salon, which boosts hair health and wellness, and has additional benefits for hairdressers as well.
“The Eksperience in-salon service addresses scalp issues, which are often overlooked, in a way that is sensory and calming with a spa like feel,” Rhiannon said. “Combining nature and science, either a mud mask specific to the clients’ scalp issues is performed, or PHASE 0 Boost, a scalp exfoliant, is applied, followed with an acupressure massage – which clients absolutely love.”
“Most clients have never experienced anything like a clay mask for their scalp. I’ve been searching for something to specifically address scalp issues for a long time as I find it so prevalent yet not so many professional options to give. Now there is a solution that is both gentle and relaxing whilst it fixes these issues,” she continued. “Using the Thalassotherapy ritual and mud mask is not only beneficial for clients, but for us as hairdressers. I’ve noticed the skin on my hands has softened and healed! It’s a win-win for all involved. Plus we get to enjoy the sensory benefits whilst performing the treatments.”
Beyond the in-salon service, clients are then treated to the at-home range of personalised, multi-taking treatments, which maintains results with true efficiency and are a retail saviour for hair salons. Each formula has an individual solution for hair needs, as powered by the sea, science and senses, true to the Eksperience way and reflecting the power of the in-salon service itself.
“In salon, the three elements of sea, science and senses are combined with a beauty ritual, application techniques and tools,” Rhiannon said. “This can be followed with take home care to assist hair and scalp issues that deliver results that are carried on at home. The smells of the products when they are used at home remind the client of the treatment in salon that they had, which keeps them loyal to us, knowing that they are in the best hands possible. It’s a super luxurious service that they don’t forget and have never really experienced before, like a facial for your scalp and hair.”
Beyond the products, service and formulations itself is another drawcard, the pull of working with a professional, salon-focused and truly involved brand such as Revlon Professional.
“We wanted to build a brand, we wanted to bring something new and exciting to the industry, something next level and we felt that Revlon Professionals was on the same page as us,” Sanja explained. “They seemed to understand what we needed and wanted from a company – stellar support, education and products. We wanted to grow creatively and we wanted a company that also wanted to come on that journey with us.”
“I first fell in love with Revlon Professional colour and have been working with them for over 3 years. I absolutely love the team, support and that they are constantly coming up with new products and technologies that I never knew I needed but now can’t live without,” Rhiannon shared.
Revlon Professional’s Eksperience product range, Booster Dose System and complementary Thalassotherapy hair spa is the effective, scientific but also relaxing upsell option your salon needs, offering real, tailored results and a pampering session clients can’t say no to.
“For a colourist, and especially for a clientele largely consisting of blondes, condition and integrity of the hair is a key factor that can limit my ability to be able to give the best results possible. Because the range specifically targets certain problems within the hair, I can know that I will be able to manage expectations and achieve the desired results with the addition of the Eksperience range,” Rhiannon said.
“The philosophy of ‘identify the problem, find a solution’ is one I use when I service my clientele. The range allows a full spectrum of solutions to any number of issues, knowing that it is going to make a huge difference to the hair,” she continued. “Coupled with the rituals and massage techniques it’s an extremely relaxing service for the client. The Boost range instantly softens the hair, smells incredible, makes it easy to comb through and adds so much shine. I haven’t experienced results like this in the past so it gets me really excited!”
How can you not be swept up in the energy that is Eksperience?
For more information visit www.revlonprofessional.com