Chroma ID is Schwarzkopf Professional’s first 100 per cent customisable, semi-permanent mix and tone colour system with integrated bonding technology for intense care. From subtle to bold shades, the possibilities are endless.
Inspired by the growing trend towards customisation and self expression, the Chroma ID portfolio was designed to allow shade intermixability and maximum colour versatility.
From sophisticated neutral colours to the most daring shades, discover infinite colour possibilities both in the salon and with customisable at home care that totally rejuvenates salon colour as we know it.
Empowering salons with the tools to create unparalleled levels of colour individuality, Chroma ID is a game changer for any salon serious about colour. Spanning nine different genres Chroma ID has been categorised into a neat portfolio that’s simple for both the colourist and client to understand.
The range includes Arctic Pioneer, neuralisation service for cool colour results after a lightening service; Pastel Warrior, pastel Service for cool smokey pastel looks with high impact dimensions; Edgy Naturalist, colour refresh service for a natural look with a twist where a powdery clay base meets cool pastel roots; Ginger Explorer, colour refinement service for a warm copper look with yellow and gold undertones; Bold expressionist, bold colour service for a vibrant multi-dimensional pink with orange undertones; Rose Huntress, a toning service for beautiful retro hues; 2 tone Artist, two tone bold colour service for a bold and edgy colour statement without brassiness; Colour Revolutionist, colourful placement for multidimensional, bold colour effects, blending effortlessly with a natural hair base and Refreshed Original, colour refresh service for rich and warm chocolate hues.
Chroma ID’s versatile portfolio is formulated to neutralise brassy tones, refresh or enhance coloured or virgin hair, create pastel to bold expressive colour statements, pre-pigment hair and correct colour results.
The brand’s Bonding Colour Masks are used for low commitment colour services, to refresh dull mid-lengths and ends, to increase longevity of IGORA ROYAL and IGORA VIBRANCE colours, to recover vibrancy and to keep optimal hair condition.
This works by applying the desired Bonding Color Mask evenly on pre-washed and towel dried hair, developing for up to ten minutes and keeping visual control. Depending on shade selection, development time and hair structure, colour lasts up to twelve shampoos.
Captured via a bold editorial collection, each of the Chroma ID ‘identities’ has been re-imagined to inspire colourists and elevate the in-salon colour service. From sophisticated neutral colours to the most daring shades, discover infinite colour possibilities.
For more information on Chroma ID contact Billie Ristoski NSW 0428 903 040, Rachell Hanneysee VIC 0414 442 334, Pieter Jan Alberts QLD 0409 537 415, Jarett Kava TAS/SA 0413158709, Ben Astill WA 0428 692 134.