We’re like kids in a candy store when it comes to Hair Expo so the weeks that have followed have produced something of a proverbial sugar coma. Amidst the host of new ranges that we (and the national hairdressing industry at large) willingly experimented with, discovered and brought back to salons from the event, was the all-new and alluring Keratin Colour Liquids launch. The theme behind the new product line is to offer a range of professional hair care and maintenance, particularly when it comes to colour care, that only adds to Keratin Colour’s already stellar brand of professional hues.
Keratin Colour has developed a reputation for offering essential professional tones, in their range of Keratin Colour Keratin Conditioning Permanent Colours. Their new addition of complementary haircare products ensures rich, vibrant and intense hair colour results while also resisting fade.
The range is comprised of two shampoos, two conditioners, a mask and a serum. The pair of Keratin Colour Defend My Colour Shampoo and Conditioner provides a daily cleanser and moisturiser, with anti-fade and detangling properties. The duo protect colour, boost vibrancy, prevent breakage and improve texture, for sleeker, smoother, healthier and all-round frizz-free hair.
The Keratin Colour Defend My Blonde Shampoo and Conditioner pair eliminates unwanted yellow and brassiness specifically for blonde, grey and highlighted hair. They also boost vibrancy and protect and brighten colour.
The Keratin Colour Defend My Colour Mask is a moisturising and anti-frizz mask for dry and damaged hair, that also fights fading. It rehydrates, smooths and repairs the hair and specifically restores health against environmental damage. The Keratin Colour Defend My Colour Serum ensures smoothness, shine, colour preservation and a lack of frizz by restoring moisture, providing lustre and protecting colour from heat styling and environmental damage.
The products launched at Hair Expo and will be hitting Aussie shores in August, with pre-ordered shipments rolling in then. The products are designed and formulated in Australia (so they instantly earn our support) and are distributed exclusively in Australia and New Zealand through Dateline Import P/L. Importantly, the products are vegan, sulphate and paraben free, not tested on animals and, as their title would suggest, infused with keratin for premium results.
If you are interested in a placement deal for your salon contact Dateline Imports P/L, and if you want to know exactly when this exciting new Keratin Colour range hits Aussie shores make sure you follow Keratin Colour on Instagram or Facebook, where it will be announced first.