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Sustainable Salons Launches ‘Beyond the Bins’ Vodcast Series for National Recycling Week

This National Recycling Week, Sustainable Salons is taking audiences on a journey Beyond The Bins with the launch of its first-ever podcast series. The four-part series, hosted by Anuj, head of Innovations at Sustainable Salons, celebrates the organisation’s tenth anniversary and features candid conversations with its founders and 2025 AHIA Vidal Sassoon Humanitarians of the Year, Paul Frasca and Ewelina Soroko.

Dropping daily from Monday 10th November to Thursday 13th November, the podcast will be available on the Sustainable Salons YouTube Channel, Spotify and Apple Music. Each episode offers an unfiltered, laugh-out-loud and seriously inspiring look at how two passionate people turned a simple idea into a movement that’s changing an entire industry, proving that recycling can be bold, beautiful and surprisingly entertaining.

“We’ve spent the last ten years proving that waste doesn’t have to be wasted,” says Founder Paul Frasca. “Beyond The Bins is our chance to pull back the curtain and share the laughs, lessons and moments that shaped Sustainable Salons into what it is today.”

Episode Guide

Episode 1: The Big Why
It all started with one big question - where does it all go? Paul and Ewelina retrace their journey from Amsterdam to Australia, revealing how passion, creativity and a little chaos grew into a movement that gives 95% of salon waste a second life. Expect heart, humour and plenty of “aha” moments as they uncover the purpose behind Sustainable Salons.

Episode 2: How Big Are Your Balls?
Before Sustainable Salons came Refoil, a single roll of recycled foil, a tiny warehouse and two big dreamers. Discover how a cheeky campaign, a few rejections and a lot of hustle sparked a circular economy movement.

Episode 3: Recycling That’s Actually Sexy
Hair that cleans up oil spills? Plastics that become sunglasses? Waste that funds meals and jobs? This episode reveals the science, innovation and heart behind the world-first recycling system redefining sustainability. Spoiler: recycling has never looked this good.

Episode 4: 10 Years of Impact
In this myth-busting finale, Paul and Ewelina tackle sustainability misconceptions, reflect on a decade of circular innovation and share their vision for the next ten years, one that’s inclusive, tech-driven and full of purpose.

Watch the series:
Episodes available daily from 10–13 November 2025 on YouTube, Spotify and Apple Music