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Achieve up to 9+ levels of lift in a flash!

With protective ingredients, Joico’s NEW Blonde Life Crème Lightener – with up to 9+ levels of lift, on and off scalp – it changes the game and protects by reducing breakage by 77% in a single treatment!


Bond-Building Arginine, is a naturally occurring amino acid crucial to hair’s strength. Monoi Oil, a rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, fights frizz and boosts shine while known to protecting hair from environmental damage

Tamanu Oil, is a rich, Southeast Asian UV-absorber, packed with fortifying Omega-6 and -9 to deeply hydrate hair, bump up shine, and banish brittle strands