American Crew, the professional leader in men’s grooming, continues to deliver their ongoing commitment to revolutionise the way men groom themselves with the launch of Tech Series. This new styling line has been created in response to the growing demand of men seeking flexibility and total control on how they style their hair. Tech Series products are perfect for men with longer hair who wish to create a relaxed, casual, and natural hairstyles effortlessly.

American Crew Tech Series Boost Spray: You may not have it all, but at least you can have magnificent volume without the sticky, goopy mess with the help of American Crew Tech Series Boost Spray. This ultra-lightweight dry shampoo for men soaks up the excess oil and grease in the hair, to keep it refreshed and gunk free. The best part is that it effortlessly plumps up the texture to longer length fine hair to prepare it for endless hairstyling possibilities. It’s the perfect styling product for those who want to achieve voluminous, tousled second-day hair look with a gritty off-duty bro vibe. With clean fingers, lift and section the hair and focus on spraying the root area whilst keeping the can 8-10 inches away from the hair.

American Crew Tech Series Control Foam: Achieving the freedom to control the style of your hair as you choose is now easier than ordering your morning coffee. The American Crew Tech Series Control Foam delivers long-lasting strong hold to hair allowing you to create a variety of lived-in looks with medium shine for men. Turn can upside down and dispense a moderate dosage into the palm of hand. Work in with fingertips in a raking back and forth motion to distribute the product on damp hair starting from the roots down to the tips. Style hair with hands or with a brush to create casual swept back hairstyle, blown quiff and brush up style, among others.

American Crew Tech Series Texture Foam: For style that exudes flexible manageability and movement, American Crew Tech Series Texture Foam has got you covered. This invisible texturising foam can be described as a love child of dry shampoo, hairspray, and sea salt spray because it provides hair all-over medium hold and shine, volume and grit to create long-lasting styles with noticeable controlled texture. Turn can upside down and dispense a golf ball size amount of the product into the palm of the hand and apply to damp hair in a back and forth motion starting from the ends up to the roots. This creates perfectly piece-y hair sections perfect for disconnected textured undercut, messy brush-up and high volume curly styles.

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