The Pure Colour Competition for 2019 puts the focus on creating inspiring editorial work with no limits, championing wild imaginations, natural points of motivation and the colours that make this artistry possible, culminating in the grand prize of an editorial cover story.

Hairjamm’s Pure Colour Competition allows hair artists to shine, awarding the first prize as an editorial cover story, valued at $5200. The winner will feature in the editorial cover story of INSTYLE’s November December issue, while the winning hero images will become the face of Pure Colour. This prize further elevates the talents and profile of the creative winner who takes home the title. Moreover, the top 12 winners will be feature in the brand’s 2020 Pure Creativity calendar, while also receiving social media recognition and a certificate to consolidate their achievement.

Entries are open as of April 1, with a deadline of August 9 and a finalist announcement to be made of Styleicons on August 29. Look out on Styleicons as well for the final winner announcement on September 5, as decided by iconic industry professionals.

Images can be entered online, with an image, form and questionnaire uploaded directly and submitted on the platform, or otherwise mailed with a USB containing the content or sent via an online transfer program. The competition is open to all Aussie hairdressers and entrants can enter as many times as they would like with separate entry forms and questionnaires for each entry.

The entries must evoke vivid colour, with no black and white entries allowed and all colour creations produced with Evoke, Evolve and Extreme professional colour, developers, activators and lighteners from Pure. The entries must include a before and after shot to show the full transformation, and all the colouring, styling and cutting must be completed by the entrant in its entirety. Images must focus on the hair by only being from the waist up, and all work must strictly be original and unpublished at the time of entry.

You can check out all the rules online as you start hitting the mood board and putting your entry together. Embrace natural inspiration points – which is always at the core of the brand – and let your artistic flag fly, with prizes and glory waiting on the other end.

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