Parlux to Launch Two Hairdryers at Hair Expo

When you enter the maze that is the Hair Expo floor on the June long weekend, we suggest you make a beeline for stand #1300, otherwise known as the Dateline City stand. Here, you’ll be able to touch, feel, try and purchase two new dynamic launches from Parlux, alongside the company’s array of other tech-savvy tools and haircare products.

The two new hairdryers, named the Parlux Alyon Air Ionizer Tech Hair Dryer and the Parlux Ardent Barber-Tech Ionic Dryer, offer the best of Parlux’s luxury Italian technology. Top-tier quality built over 40 years of Parlux’s brand legacy and a two year warranty included with the tools ensure hairdressers can trust these professional tools to serve them well in salons.

The Parlux Alyon Air Ionizer Tech Hair Dryer acts as the hero launch, offering a professional tool that is available in eight colours (choose from pink, coral, green, turquoise, bronze, graphite and black). The tool is light-weight, durable and offers creative flexibility, created through an innovative design. The tool’s bold Hair Free System uses a hair catcher function that removes hair in the dryer daily, ensuring a more functional tool and longer lifespan. It also comes with two nozzles of different sizes that can be utilised to regulate air flow for specific styles. Two speeds, four temperatures, a cold air button, an anti-heating front body and Air Ionizer Tech ionic technology provide additional features to suit professional hairdressers. This is all driven by a new K-Advance Plus Motor at the heart of the dryer.

The Parlux Ardent Barber-Tech Ionic Dryer is the newest innovation in men’s hair styling and is specifically designed to meet the requirements of modern barber shops. The vintage design, polished graphite finish and high level of technology is emboldened by an Air Ionizer for a fast and shiny drying experience. The tool is also eco friendly, using highly recyclable materials, faster drying times to save energy and a built-in silencer that reduces noise. A new AC Professional Motor guides the technology, with additional features such as three metres of cable, front switches for left-handed barbers and a new variable geometry heating element.

The tools have understandably already made waves in their international launches, and now Australia will be the latest shores to experience this new technology. Circle it in red in your Hair Expo agenda – stand #1300 is your must-see destination for the latest in drying innovation.

For more information visit datelinecity.com