Founder of Yeshair Australia, Jonina Menzies, shares why she is passionate about making changes in the hairdressing industry. Her commitment to sharing her knowledge and styling skills to educate professionals has made her one of Australia’s go-to-authority in curls.
Her ethos for enhancing natural curls is Education, Hydration and a whole lot of love.
For one month only, Jonina is offering her online tutorials for free to the professional hairdressing community and sharing the love!
“With over 65% of the population having textured hair, it’s no wonder the curlies are rising up!”
Jonina Menzies, from Shoalhaven, NSW, has been working in salons since she was 13 years old! Now, running her own salon, Maiden Hair, in Nowra, Jonina has created Yeshair Australia and is passionate about sharing her knowledge with the wider hairdressing industry.
Jonina’s experience has taught her that whilst most hairdressers know how to cut hair – they’re not always confident in styling naturally textured hair. Working alongside salons and industry professionals, Jonina aims to empower professionals to feel confident about cutting and styling textured hair. So when clients leave the salon, they feel educated, satisfied and most importantly, HAPPY!
“Too many times, clients have walked into our salon, VERY wary, and they’ve shared with us previous stories of how they’ve had a haircut elsewhere and left feeling totally dissatisfied. “Curl trauma is a real thing!”
Yeshair Australia was created to provide high-quality Australian-made products for ALL types of curly hair. Jonina says, “Once we created the products, we focussed on education and curl maintenance”.
For too long, curlies have felt challenged by their head of hair, often even hating it!
“It’s not their fault! There has been little to no education around how to look after your curly hair here in Australia. It’s been all blondes, balayage and blow waves for so long”.
Yeshair’s philosophy is to educate the stylist and the client. “It’s a two-fold approach that works! Everybody should have the opportunity to learn how to embrace their natural hair, and we believe the professional community should be the authority around curls.”
“There are multiple techniques in cutting textured hair” Jonina says, “and it’s all about how you approach textured hair; that’s the point of difference” Cutting and styling textured hair requires you to take a totally different approach”.
Offering Two innovative courses, the Curls made easy routines and the Dry cutting course, your whole team, will learn how to care for a curly-haired client from the moment they walk through the door right through to their next consultation.
There are TWO primary goals of the online Curls Made Easy Routines and Dry Cutting Course.
The first is educating your salon staff on cutting and styling textured hair.
The second is to educate clients on how to style, hydrate and care for their hair.
How The Courses can help your salon
Jonina’s motivation behind creating these routines was to establish a better “flow” in her own salon. Understanding that when she taught her junior stylists, the curls made easy routines, there was more efficiency and order in her own salon. Senior stylists could coordinate with juniors who could finish styling while they moved on to other clients. Working together as a team in such a collaborative way meant massive growth for her salon.
The Dry Cutting Course for professionals is valued at $189. This month Yeshair is giving FULL ACCESS to this course for FREE, combined with the Curly Hair Consultation!
The Curls Made Easy Routines include 6 FREE hair routines that enable YOUR clients to create the styles they have learnt in the salon.
Wash and hydrate
Whether you’re a novice curly wanting to learn how to embrace your naturally textured hair or a professional wanting to upskill yourself or your team, Yeshair Australia has you covered. Jonina is excited to share her education with the hairdressing community and see professionals become the authority in caring for textured hair.
PH:1300 937 424
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