From mediocre to extraordinary, 12Reasons breathes new life into hair, distributed in Australia and New Zealand exclusively through Dateline Imports P/L.

The transformational ability of 12Reasons: Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability, won’t weigh hair down.   Three complete haircare ranges, each with a superstar ingredient: Keratin, Argan Oil and Marula Oil.

Protect Damaged Hair with The Power of Keratin

Hydrate and protect damaged hair with 12Reasons Keratin Hair Care Collection! Hydrolysed Keratin is rich in Amino Acids, these help to improve the strength of hair and protect from chemical and heat styling damage. Moisturising Macadamia Oil offers extra hydration to leave hair feeling softer and more vibrant.

Gentle Marula Oil Tames Frizz

The hydrating Marula Oil Hair Care Collection from 12Reasons smooths frizz and hydrates, transforming unmanageable hair into smooth, silky hair that looks and feels luxurious.  Combined with rich Fruit and Seed Oils, 12Reasons Marula Oil adds softness and shine and eliminates frizz.

Argan Oil, Hydrate and Smooth Distressed Hair

Remedy dry, distressed hair with the moisturising and smoothing properties of 12Reasons Argan Oil Hair!  Parched hair is revived and restored whilst richly hydrating Coconut and Avocado Oil offer extra hydration. After the first use dry, lacklustre hair is restored and luminous.

Ideal for both hairdressers and clients who want performance-driven formulas which are Australian owned, vegan, not tested on animals, colour safe, paraben and sulphate free. 12Reasons for Exquisite Hair.

For more information visit Dateline Imports P/L via or follow 12Reasons Hair Instagram or 12Reasons Hair Facebook.