2018 welcomes many new innovations and imports into the Australian haircare market, chief among them the new Design.ME product range, distributed through Dateline Imports P/L. The playful range is ideal for both hairdressers and clients, using performance-driven formulas to champion bold, fun, quality hair.
The range was created by four Canadian friends, with the entire planet in mind (all products are vegan and cruelty free, with no harmful sulphates, parabens or gluten). The products were designed for the bright, trendy, socially savvy clients in your life (hello, Millennials), and have caught the attention of global social media influencers too.
Their whole branding is youthful, witty and modern, from their products, to the marketing materials and dialogue surrounding Design.ME. The brand boasts over 85,000 Instagram followers, is aligned with influencers who have hundreds of thousands of followers, and hero product Puff.ME was a Behind The Chair 2017 Stylist Award Winner for New Styling Product or Line. Suffice to say, clients are taking notice, and since its launch into Australia in late 2017, it’s sharp upwards trajectory has been apparent.
Puff.ME is a crowd favourite for a reason. The product is a volumising powder spray in a pump, a first of its kind. The product ensures volume and styling efficiency for braids and up styles for all hair textures. Dateline Imports is also currently distributing the coveted PowerDry.ME blowdry lotion, a lightweight micro-emulsion mist that forms a thin layer around hair fibres for better cuticle alignment and air flow, with less water entrapment. This allows up to a 50 per cent faster dry time, frizz control, heat protection and smoothing and conditioning properties.
True to form Design.ME will draw the eye on your retail shelf or reception desk in bright pink and purple – and more colourful but effective products will be coming to Australia in 2018. Watch this space!
For more information visit datelinecity.com
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