This trending pre-shampoo is the latest addition to Christophe Robin’s cult Purifying Routine.
“I’m in love with Christophe’s new thermal mud pre-shampoo … it’s like diving into the Rotorua hot spring in NZ! Take me back … now!” Monique McMahon, QUE Colour
As an innovative anti-pollution remedy, Christophe Robin’s Purifying mask with thermal mud draws out impurities, pollution and styling build up in a deeper way than any other product in this cult range.
Salon owner and influencer, Monique McMahon reveals why this Parisian brand’s skincare-inspired treatment is a must-have essential at your back bar, and shares what’s behind this current trend.
“Social media has really ramped up the education and awareness around pre-shampoo treatments as they’re the perfect lazy-girl hack to stronger and healthier hair,” shares Monique. “There’s a huge trend towards scalp care, and growing longer hair with natural remedies. This is why Christophe Robin’s purifying mud mask is SO exciting, it’s the perfect answer to scalp care woes!”
Applied to dry hair from scalp to tips for 15 minutes, the blue coloured re-mineralising mask acts as an intensive weekly treatment to leave hair soft, hydrated and soothed. Pure thermal clay and sustainably harvested red algae power up this cooling detox treatment to gently de-stress and revitalise sensitive scalps.
“You apply this product onto dry hair in the same way you would apply a clay-based face mask to dry skin. Why?” adds Mon, “It provides the mask the ideal base to draw out impurities and pollution build up. The thermal mud sits on the scalp allowing the formula to reach the pores and lift product from strands while re-mineralising the scalp and softening the hair.”
Can a pre-wash treatment like Christophe Robin’s Purifying Mask fit into the salon environment?
“Adding a luxurious pre-shampoo to your treatment menu creates a point of difference – and will have all your clients raving about their hair facial! Before a haircut or blowout, apply Christophe Robin’s thermal mud to their dry hair and let sit for 15 minutes. Once at the basin, you can follow with the purifying shampoo and chosen treatment mask. Their hair will feel incredibly clean, glossy and strong which is what everyone wants,” explains Monique.
Used alternately with Christophe’s cult Purifying scrub, the detoxing weekly routine soothes and treats sensitive, oily or itchy scalps gently and efficiently without disrupting its natural barrier and pH balance.
“Anyone will benefit from this treatment, but we’ve seen the best results on clients who use lots of dry shampoo, hairspray or gels and have a hard time removing build-up week to week,” adds Monique. “It’s great for your clients with very thick hair who may only wash their hair once a week and want to get the most days out of their hair wash.”
Christophe Robin’s Purifying Mask (RRP $68) and Purifying Shampoo (RRP $48) are available to order from MCM Imports, exclusive ANZ distributors for Christophe Robin Paris.
“It’s incredible the way the scalp feels so clean and free from build-up and excess oils but the hair itself feels smooth and hydrated yet light and bouncy.”
MCM Beauty – Where luxe brands meet clean beauty
Apply for an account at mcm-salon.com or call 1300 724 396
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