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Joe Jonas Has Gone Platinum Blonde

Celebrity hair transformation alert! Pop superstar Joe Jonas is adjusting to a major life change – and we aren’t talking about the recent birth of his daughter Willa (but sure, also that). The singer has officially gone platinum blonde, proving major celebrity colour transformations aren’t just for the girls.

Before

The natural brunette shared the new look to his Instagram story, marking the first major hair change we’ve seen in his career. It follows a season of bold celebrity hair changes and a phenomenon in salons where major hair transformations have been something of a trend. It turns out a lack of travel, holidays, events and general excitement makes clients want to seek out newness in other ways – cue the salon.

Joe now colour matches his blonde wife Sophie Turner, who, as a face of Wella Professionals and noted character actress, has focused on her hair health and even had dalliances with fiery red hues before going back to her natural blonde tone.

After

After sharing the look to his 13 million Instagram followers, the story has been showcased on sites such as PopSugar, GQ, BuzzFeed and Teen Vogue, becoming actual news and reminding hairdressers of the power of celebrity influence in the salon.

Don’t think it’s just female clients getting hair colour or style ideas they scroll or looking for transformations. Cater to your male clients too and offer the bold looks that are clearly all the rage.

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