The Wrap: Beauty Expo Australia 2022

Beauty Expo Australia took over Sydney in August, catering to over 200 unique brands and over 6500 beauty professionals in a weekend dedicated to networking and sharing and knowledge and skills in the beauty industry.

With the conference sold out and a booked-out business couch putting a particular focus on education and business, packed expo aisles also centred the requisite shopping experience.

“It was wonderful to collaborate and connect with the industry’s finest at this year’s beauty expo,” said the Founder of Waterlilly Beauty, Michelle Reeve. We were delighted with the quality and focus of the visitors, with the desire for personalisation, authenticity and transparency clear from day one opening at the Expo! Our location in the Spotlight pavilion provided a boutique experience for visitors who had a criteria for an Australian wellness solution, which aligned perfectly with our brand. We were provided opportunities to connect with media, events, profiles and to partner with industry specialists.”

“We quickly learnt that clinics, salons and spas were keen to seek out brands that reflected their own story telling, journey and philosophy. Visitors were clear on their vision and had a renewed passion to align with a brand that integrated wellness and a holistic view of health as a cohesive part of their ethos,” she continued. “It was wonderful to personally meet again and journey our guests through the collections; an interactive experience which has been really missed over the last three years.”

Supporting beauty and small business after a difficult couple of years, the return to Beauty Expo provided an important focus on this major industry.

For more information visit w ww.beautyexpoaustralia.com.au

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